BOLD•I wasn’t made to be just another hoodie. From the beginning, we wanted to create something premium that could move through every part of your day without sacrificing comfort, function or style.

The main body is made from 86% combed cotton and 14% spandex, the rib knit is 95% combed cotton and 5% spandex, and the hood and pocket lining are 93% combed cotton and 7% spandex. No polyester. That was important to us. We wanted the feel of combed cotton throughout the hoodie while still having the flexibility and movement that comes from the added spandex.

We also thought about how people actually wear a hoodie. At the gym, traveling, walking through the city, relaxing at home, running errands or putting together a streetwear fit. The hidden zippered pocket gives you a secure place for your phone, keys, cards and other essentials so you can move hands-free without carrying everything around.

Then there are the details. The piping follows the shape and lines of the hoodie and gives BOLD•I a look you recognize before you even see the name. The patterns, stitching, clean drawstring-free hood, hidden pocket construction and custom hardware were all part of making this feel like an Anteres Ashley® piece instead of a basic hoodie with a logo added to it.

That’s what premium means to us. It isn’t just about how something looks on a hanger. It’s how it feels when you put it on, how comfortable it is after hours of wearing it, how useful it is when you’re moving, and the little details you start noticing the longer you own it.

Wear it to the gym. Wear it through the airport. Wear it at home. Pair it with denim or sweats. Build a streetwear fit around it. We wanted BOLD•I to be comfortable enough that you don’t want to take it off, but detailed enough that you want people to see it when you have it on.

We didn’t take a basic hoodie and try to make it look premium. We manufactured BOLD•I around the way we wanted it to look, feel and function.